2D Motion Graphics Project for an Online Gold Trading Business

This project was designed to introduce an online gold trading business. I utilized a flat and fantasy design style to enhance the appeal of the pre-roll advertisement. The entire motion graphics project was developed by me, encompassing the following stages:

Character and Element Design:

Software: Adobe Illustrator
Style: Flat and fantasy to attract a young and dynamic audience.
Animation:

Software: Adobe After Effects
Techniques: Utilized multiple layers for smooth and dynamic movements and incorporated typography animations to emphasize key messages.
Storytelling and Script:

Crafted a scenario that showcases the gold buying and selling process in a simple and user-friendly manner.
Visually highlighted the business's strengths and unique services.
Color Scheme and Lighting:

Used bright colors and high contrast to capture the viewer's attention and facilitate the comprehension of key messages.
Sound Design and Music:

Selected background music that complements the modern and digital atmosphere of the business.
Synchronized sound and visuals to create a cohesive and enjoyable experience for the viewer.
This project demonstrates my ability to create motion graphics that effectively communicate marketing and advertising messages to the audience.